I have about a 45 to 75 minute commute to work every morning, depending on traffic, and lately I’ve noticed a few billboards off to the side of the freeway with the words “Ugly Kids” on them, with some rather normal looking children with a few dental problems and bad taste in clothing. Now there is also a series of billboards from a real estate company offering to buy ugly houses, to which I say few people want to think of their house as being ugly, but virtually no-one would want to think of their kids as being ugly!
So, what’s the story behind “Ugly Kids”? Apparently it was a teaser billboard for an orthodontics company that is presumably going to post a sequel to the ugly kid ad, but this is where the story gets just a little stranger. There is also the web address “www.uglykids.info” on the billboard, but most people who look up the website forget the “.info” part and type in “.com” instead. Which leads them ultimately to a search site with links to (among other things) thongs, christian singles, cellphones and sex-sites. There will be a time, surely, when the great minds that engineered this advertising campaign will be able to look back on all of this and chuckle, but what about the kids on the billboard?
(20 years in the future)
Talent Agent: “So, you say you’ve done modeling work before?”
Kid: “Yeah, um, you could say that. Here’s my portfolio...”
Talent Agent: “Ugly Kids? Wow, I got a killer thong from that site once...”
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